Account Management

Nurturing Sales

Account Management Recruiting is important for businesses that need top talent on the front lines with their clients. Calliope recognizes that nurturing client relationships is key to the post-sales process and sustained success. So, finding the right person for your organization; someone who can retain your existing business and grow those opportunities, is vitally important and often challenging.

Do you need an account manager experienced at fostering client relationships; working with sales and marketing teams to prepare presentations and sales pitches; designing marketing strategies and media proposals; handling client communications and writing client reports; and communicating client agendas? How about an account manager that is also responsible for identifying new clients and potential business opportunities or, more traditionally, upselling products and services to existing clients?

Account managers generally work with a specific group of clients while those clients stay with the company to help achieve the clients’ goals and represent each company. Account managers are typically tasked with growing these accounts through upsells, keeping quality of work high so clients want to renew/expand contracts. Account managers serve as an important conduit to an organization and its marketing and sales enablement teams, creating case studies, and advising clients on long-term growth strategies.

An account manager should be a proactive self-starter who understands business in general and is a keen observer of trends within the markets they serve. Timely communication is also crucial and that includes evenings and weekends. Being available and timely with their communication is essential for building trust. Attention to detail is also important for avoiding missing pieces of information vital to effectively caring for clients.

Calliope will help you identify and attract talented account managers who understand that success in an account manager role relies heavily on a strategic business and relationship building mindset and not a short-term sales initiative. It’s about adding value over time and establishing your organization as a trusted partner.