Demand Generation

It’s Not All Martech-Stack

Demand Generation has been rapidly evolving since its conceptual and practical introduction in the early 2000’s. Early on, many of us thought automating email programs was really doing something significant and maybe back then it was for some.

We have come a long way since then. The idea that we can now create targeted marketing programs to drive awareness and interest in a company’s products and/or services through data-driven decisions, sales and marketing alignment, and tracking program and campaign contributions to revenue has never been more important to the revenue growth of an organization. It involves multiple areas of marketing and when executed properly, couples well planned strategic marketing programs with an integrated and structured sales process.

While the marketing technology stack you choose is important, choosing from the many available tools that make up your Martech-stack can be daunting. The good news is that the right hire will make all the difference in allowing your organization to effectively navigate the ever-changing landscape of demand generation and marketing technology.

And don’t forget about content! Content is king so you will also need to consider how your organization fuels its demand generation and marketing automation efforts with high quality content that drives awareness, builds thought leadership, increases leads, and ultimately helps drive revenue. You can hire an agency to tap your internal thought leaders to develop and publish captivating content or you can manage the entire process internally. Either way, a consistent stream of content will be needed for your demand generation initiatives.

Calliope has extensive experience sourcing top demand generation talent to help organizations grow. Whether you need someone to implement a Demand Gen strategy where there currently isn’t one, round out your existing team with martech specialists and content creators, or source a senior leader to drive your organization’s Demand Gen strategy and operations, Calliope will help you attract and connect with the right person for the job and for your business.