Marketing Done Smart

We all know (or better know) that the key to successful marketing is developing the right marketing strategy—including your message, timing, and method of communication—to reach and influence your target audience. But it also deeply depends on how aligned marketing and sales are within your organization. While not a huge fan of the term, “smarketing,” it refers to the alignment between a company’s sales and marketing teams created through frequent and direct communication between the two teams. Measurable goals that each team agrees to hit create mutual accountability and a shared drive to hit those goals.  These goals should be made collaboratively, and frequently re-evaluated to identify opportunities for improvement.

So, does your company have the right marketers in place that understand the needed partnership with sales and can ensure that you have the right strategies in place to drive organizational growth?

A well-structured marketing department incorporates a broad range of personnel with differing skill sets.  From the CMOs, VPs, and Directors leading the way to product marketing and communications managers or demand gen specialists and content providers battling in the trenches every day, companies require top talent in every role for success.

Skills That Make a Great Marketer

  • Successful marketers generally possess the following skills:
  • Revenue-driven
  • Deliver specific, measurable, and identifiable results
  • Deep customer and market knowledge
  • Create memorable customer experiences
  • Test their assumptions; test everything
  • Enjoy working with technology
  • Never stop learning
  • Make data-driven decisions
  • Plan their work and work their plan
  • Are great storytellers
  • Are extremely good writers – can’t be emphasized enough!

With over 25 years of practical marketing experience and a history of building high-performance marketing teams, Calliope has a deep understanding of these skills and the various marketing roles required by an organization for success. We have assembled a wide network of marketing talent upon which companies can draw upon based on their individual needs. Whether you are expanding your team to add a leader at the helm, specialized skill sets or operating on a smaller scale and need a marketing generalist to wear many hats, Calliope can help you find the candidate who is the right fit for your company and team.